Founder project · Financial Education
A financial-education website that helps visitors find their next planning step.
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Scope problem
The earlier plain-HTML site contained useful information but the page structure and repeated wording made it harder to understand where to begin. The redesign needed to guide visitors by what they want to accomplish rather than by financial terminology alone.
Build decisions
We rebuilt the homepage around a pathway-first decision panel, simplified navigation, separated education from calls to action and introduced a clearer hierarchy for planning topics. The redesign remains a lightweight web build and is currently staged in Vercel preview before domain connection.
Delivered scope
Delivery outcome
The preview now gives visitors a clearer first decision: choose the planning goal that matters to them, then move into the relevant education and tools instead of starting with product or industry jargon.
Next scoped addition
The remaining work is production-domain connection, final content review and launch validation before the redesign replaces the current public site.
Your next step
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