Scope problem
The challenge
The site needed to be more than a product grid. Shoppers needed clear category discovery and fit guidance, while editorial pages and retailer links had to remain distinct from a traditional store checkout experience.
Founder project · Editorial & Affiliate
A fashion discovery platform combining product browsing, fit guidance and editorial stories.
Visit website ↗
Scope problem
The site needed to be more than a product grid. Shoppers needed clear category discovery and fit guidance, while editorial pages and retailer links had to remain distinct from a traditional store checkout experience.
Build decisions
We organized the catalogue into Worlds and collections, built product-detail pages around retailer facts and editorial guidance, and created a growing Journal structure. Admin tools keep product data, retailer configuration and editorial content separated so each can scale independently.
Delivered scope
Delivery outcome
Rose Chiffon now has a distinct discovery and editorial structure that can expand across lingerie, plus-size, sleepwear, swimwear and other categories while retailer checkout remains external.
Next scoped addition
Planned additions include richer fit tools, retailer import assistance, longer editorial pages and centralized affiliate-link generation.
Your next step
Get a starting estimate or tell us about your project.